What do Lands’ End button-down Oxford shirts, Frontgate big-as-a-Buick grills, Kohl’s Cares plush toys and St. Francis Xavier have in common? Me. I believe every brand has a story to tell. I’ve helped craft and tell compelling, consistent narratives for a wide range of products, services and institutions over a diverse array of media. I’m also a contributing cartoonist to The New Yorker. Please get in touch. I’ll show you my book, a cartoon or two, and tell a few stories. I can promise an interesting interview.
BEHOLD THE POWER OF THE TOON
Cartoons serve many purposes. Being funny is its most basic (and often difficult) mission. But a cartoon can also clarify a concept, reinforce goals, mirror a brand promise, and more, in a distinct, approachable and memorable way. It's a good way to sell stuff, too!
ILLUSTRATIONS ARE THEATER FOR THE EYES
Got a story to tell, a benefit to sell or a service that's off the charts? Sometimes that story just isn't photo-friendly. A well-concieved, approachable illustration can drive awareness, sell a feature or just give promotions more personality. Yes, including bare-root plantings.
YOU NAME IT— CORPORATE EVENTS,
PERSONALIZED CARTOONS, BIRTHDAY PARTIES...
Ok, the birthday party is kind of a stretch. But I'm a fun guy in person and have a caricature style that's somewhere between James Thurber and Salvador Dali. And speaking of birthdays, a Shawtoonerized® cartoon drawn from your photograph makes for a wonderful gift. Satisfaction (or as close as I can get to that) guaranteed.
My Story (and I'm sticking to it)
Michael toils by day as a Storyteller and Creative Explorer for Xavier University in Cincinnati and doodles by night. He has supplied cartoons to The New Yorker since 1999. His original cartoons are collected throughout the free world. (With fans ranging from Alec Baldwin to Terry Gross.)
His work has also appeared in The St. Louis Post-Dispatch, Harvard Business Review, Prospect magazine in the UK, plus Lands’ End catalog, ABC News, Sixty Minutes and MSNBC. (Feel free to Google me!)
"There are good cartoonists. There are bad cartoonists. Michael is a good, bad cartoonist."
PICK MY BRAIN
In addition to drawing the odd cartoon, my catalog copy has been named "best of the best" by Multi-Channel Merchant. Bob Mankoff has honored me with a cartoon shout-out on 60 Minutes. So who am I to argue?
I've written essays, assisted in brand campaigns, and dabbled in layouts, cover lines, and photography. I've even made urology and gastroenterology fun and fascinating.
So tell me your story...