Shawtoons - Michael Shaw - Copywriter

What’s at the heart of compelling and engaging Internet copy? A great hook! My goal is simple- seize the surfer.

My web-centric copy experience began in 1997, when computers were large, and modems dial-up and Apple was about $15 a share. What I’ve learned over time is that an Internet audience is in the biggest hurry of all, and want to interact not just react.